Lonich – Redefining the Coffee Experience Through Craft and Origin
Lonich was born from the experiences of its founding members who traveled to the frontlines of coffee supply chains around the world.
After reflecting on the countless coffee encounters they've had, Lonich emerged as a brand that proposes a new vision for the future of coffee consumption.
At Lonich, we believe that a refined barista can blend quality and creativity to craft the ultimate coffee experience.
"Design your Coffee Experience" — this is the concept at the heart of Lonich.
An inward journey through the next generation of Asia — across emerging origins, from the land of mist and myth.
From the South of the Colorful Clouds, the land of hidden paradises.
At Lonich, we curate and offer over ten varieties of top-quality coffee beans from around the world at all times.
Among them, we place special focus on Asia, a region that has shown remarkable growth as a coffee origin in recent years.
For coffees from China — particularly Yunnan Province — we handle direct imports ourselves.
Leveraging close relationships with local farms and exporters, we work hand-in-hand with producers to bring unique and forward-thinking coffee experiences from Yunnan to Japan through Lonich.
Craftsmanship
The alchemy of roasting that awakens a coffee’s deepest potential.
Roasting cannot improve the inherent quality of coffee.
That’s because a coffee’s quality is determined the moment the cherry is harvested — every step thereafter exists only to preserve it.
In that sense, it is the producer alone who has the power to create quality.
And yet, roasting can unlock unseen possibilities that lie dormant within the bean.
It is through this craft that a roaster brings new dimensions to life, revealing flavors and textures that might otherwise remain hidden.
With every possible technique at their fingertips, the roaster becomes a guide — offering you a moment of discovery through each cup.
When paired with coffees that we’ve carefully and thoughtfully sourced,
the right roast can feel nothing short of magical.
Our Product
The coffee experience begins the moment it’s in your hands.
Every detail of Lonich’s coffee is crafted with intention — not only in how it is brewed, but in how it is experienced.
We carefully consider how each product will fit into your daily ritual, how it will influence the way you perceive and enjoy coffee.
That is why our packaging is designed to elevate your everyday experience.
Minimal and understated, it never steals the spotlight from the coffee itself — yet it carries a quiet sense of luxury and unmistakable presence.
Every time you open your coffee shelf, you’re reminded of something special.
The package is not just a container — it is a garment for the coffee it holds.
From our Tokyo-based coffee shop, we also welcome guests to experience Lonich in person — offering curated coffee courses that reflect the same philosophy of quality, creativity, and intention. As part of a new wave of coffee shops in Japan, Lonich bridges the gap between origin, craftsmanship, and the daily ritual of drinking coffee.